CLIMRADES: THE CLIMATE WARRIORS
2023
Climrades: The Climate Warriors
Climrades is an interactive game-based experiment designed to foster behavior change among corporate employees. Insights from this experiment informed the product strategy for Socialstar’s SaaS platform, World of Difference.
With ESG disclosure mandates gaining impetus, corporates are increasingly prioritising climate action in their organisations. However, they struggle to see employee participation in company-sponsored activities with typical employee engagement rate being only 2-5%.
Fold Labs collaborated with Socialstar to build an engagement strategy that could involve disinterested corporate employees in eco-social actions.
We developed a research-backed-hypothesis focusing on six behavioural personas and their unique engagement drivers. To validate this, we designed Climrades, a universe where corporate employees were undercover climate warriors. This week-long gamified experience helped us build an effective engagement strategy for Socialstar's ESG platform – 'World of Difference'.
STRATEGY 1
Action Through Positive Storytelling
We created a fictional universe where employees acted as heroes where real-world climate actions were transformed into virtual victories.
STRATEGY 2
Intuitive Design & Easy Adoption
We developed a simple, chat-based platform with minimal-effort tasks, reducing friction or barriers to action is critical for fostering new behaviors
STRATEGY 3
Motivation Through Impact
Each lesson begins with clearly stating the objective of the lesson followed by the purpose that would be fulfilled by achieving the objective
Habit Building Hacks
Leaderboards
Impact Gifs
Action Triggers
Visual Cues for Change
STATUS
Activated 15 urban Indian youth to save 1,460 ltrs of water and several kgs of carbon emissions in 7 days.
IMPACT
Informed the product strategy for Socialstar's World of Difference Platform
TESTIMONIAL
"Fold Labs' depth of understanding and behavioural insights have been meaningful in shaping our product and approach. Their collaborative approach have made this partnership valuable."
